Natural
For global consumers, supermarket trips have become synonymous with checking labels for ingredients and additives. Food and beverage manufacturers need to give consumers natural and simple ingredients that they recognise – so how can you deliver on label-friendliness without compromising on great taste and texture?
100% natural fruit and vegetable purees and concentrates are a great solution for making products more attractive for consumers. Replace artificial colourings and added sugar with the clean-label sweetness and vibrancy of fruits and vegetables – harness the red of beetroot for example, without the need for an e-number, or use a strawberry or carrot concentrate to replace added sugar. Keep scrolling for inspiration…